INSIGHT: DESIGN COUNCIL UK STUDY...
A recent study has demonstrated for the first time the direct relationship between the effective use of design and financial performance.
The study, which examined UK quoted companies over a ten year period between 1994 and 2003, found that a group of 63 companies identified to be effective users of design outperformed the FTSE 100 index over the full period by 200%, and also surpassed their peers in the recent bull and bear markets.